Hi psp,
Larwee is right. Some allow it and some don't. So always double check. In CB it may not be in main TOS but may be different for each merchant, not sure, need to check carefully. Lots of CB affiliates steal commission from each other by using their own affiliate ID so I think at least some programs allow it.
My personal opinion is that with retail products like computers and shoes and guitars, it's a good practice. Partly because if affiliates buy the product they can give reviews and may even become loyal evangelists for the retailed. With Internet marketing ebook type products I don't think it's a good practice due to the potential for stealing commissions.
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