The number one thing I've found when writing my ebooks is to NEVER write if you are in a bad mood.. This just kills the tone in your e-book.
Also write with personality, keep your reading interested in what your saying by using kind of edgy terms (nothing too offensive)..
Remember, your copy should not stop at your sales page. Use some bucket brigade copywriting techniques to keep your reader reading, like:
Imagine this was in an ebook that you are writing trying to explain bucket brigade copy:
If you don't know what this is, bucket brigade connectors, simply connect your paragraph seamlessly so there are not any hard stops, and they keep your reader flowing from one paragraph to another.
For example, a good way to start a sentence is to use the phrase "for example". By the way, another good way to keep the reader reading is to use "by the way".
And do you know what? Throwing in an occasional "do you know what" is a good idea along with ending some of your lines with three dots...
Listen... Using words like listen refocus your reader to what you're about to tell them. See, it makes them think this next paragraph must be really important!
You must be kidding, right?
No! I'm not kidding at all. Asking asking a question can keep your reader saying "yes" while reading your text. This makes the reader feel good when they find that they are on the same "page" (excuse the pun) as you... Do you know what I mean?
Of course you do. It's in a marketer's nature. That's why you probably even know using short five to six syllable sentences are excellent to break the monotony of complex compound sentences, that you sometimes have to read twice like this one...
And nobody wants to do that! Especially, when you should be keeping your paragraphs at a length of two to three lines. How do you expect to achieve this if you have huge run on sentences?
...Just ask yourself this one question
Were you anticipating the next paragraph of text so you knew what one question I wanted you to ask yourself? I bet you were, and don't try to deny it.
You get the point, yet?
You see, questions are a great way to keep your reader interested. Try some of these:
- Isn't it?
- Wouldn't it?
- Don't you agree?
- You probably feel the same way, right?
- Right?
- Shouldn't it?
- Doesn't it?
...this stuff actually works
You know, bullets are an awesome way to break up text too! Can you believe that using bullets can add a 5% to your conversion rate if you were writing sales copy instead of an ebook?
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Okay, I think I made my point!
Your next step is to go here:
http://www.paulkleinmeulman.com/Videos/5700/index.html
Trust me, this is not my website, and I am in no way affiliated with this man. Just a good wholesome resource for you to enjoy.
Gl,
Bryan