Here goes.
1. Paid search. Why some affiliate programs prohibit you from advertising the best keywords is beyond me. Would they rather have their competitor get the sale?
2. Technical expertise and personalization during niche campaigns.
3. Open lines of communication. Pick up the phone and call me about an incentive. I would also would like to regularly see your name across the major forums. This shows you're a proactive affiliate manager and care about making your program a success.
4. Offline marketing material. Direct marketing is still HUGE. As an example AllSat and SiteSell (although I haven't used this one yet) have an excellent offline marketing system in place.
5. CREATIVITY. I demand personalized creatives sometimes. =)
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