Affiliate publishers generally have a number of sites on the go and in turn a number of merchants on those sites. This means that they receive a large amount of email from merchants. I know that in the past I have just deleted some of these emails without even bothering to look at them because at that point I may not even have much traffic to my site. There is no point spending time messing around with new offers until the traffic turns up.
The first thing then is to grab their attention with a snappy email subject or something a little more personal so they actually open the email. And my suggestion is to keep your emails short. If its a newsletter then have plenty of bold headings so the reader can just scan for the most important info.
I would also send an email stating the top 5 or 10 reasons why an affiliate should promote your offers. Why are you better than your competitor?
Competitions are always a good idea but don't just provide prizes for the top in sales. There are a lot of new affiliates out there just getting started who might not be able to generate the sales but who are willing to promote your product. You might offer a prize for the best promotion of your products or the biggest increase in sales for affiliates that have not yet had a sale of your products.
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