We all know we can't live by free search traffic alone. Here is an advanced webinar about the multi-channel approach to customer acquisition and retention. Sounds ideal for merchants but some high end savvy affiliates that use multiple ad mediums may also benefit. I'm thinking of attending as well.
http://affiliate-blogs.5staraffiliat...ion-forrester/
After you read the info at the link above, come back to ask questions or discuss it.