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the articles were about urls within its own site. not other sites. it was about massive adding of pages within its own site. It had Nothing to do with LINKS.
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It has. When you exchange links, you put them on your site too - I told that no one in fair mind will put over 50 outgoing link from one page (I prefer 20 links per page). Imagine you built
20,000 recips overnight (again I am talking about quantity, not relevancy, plus this number is agressive) - it means you created 20,000 links / 20 =
1,000 pages on YOUR site overnight - means
you got 1,000 URLs overnight.
So, as side effect it has relation to links.
P.S. Agree on the comment about articles and backlinks.