Rant
Personally, I think that's excellent news.
It forces the ad agencies to reveal where they run their ads because
merchants won't want to risk a fine. If you've ever run CPM campaigns,
then you know the agencies are very guarded about their network info.
They will refuse to tell you anything about it unless you drill them
mericlessly and even then, it's limited.
I even experienced a major agency that swore my ads were only being
run to users who had done a double opt-in to their desktop software,
and yet I got my own ad in spammed email. I came unglued.
They were buying traffic from an out of USA spammer who got the
ads infront of huge numbers of eyeballs. What they reported to me
was not the same traffic data as what he ran for them ... it's all a
numbers game.
So, I'm glad to hear this ruling. I also think this ruling will help promote
the USA based businesses. Advetise outside the USA and you have no
controls. Advertise inside and there are rules to be followed. Those rules
make our Industry much more respected and viable.
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