It's an excellent question. However it would be good to know if you are asking about click from PPC or clicks from Organic traffic.
I assume you are talking about PPC.
For PPC, 10 clicks is not enough to decide. It can be anywhere from 100 to 300 clicks.
For organic traffic, it is more difficult to judge. You need to track and optimize your website navigation and structure for that.
The articles themselves can cause the lack of conversion if they are low qualities articles. Pre- selling is an important skill that we need to learn.
Let me know if there is anything.
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