Does anyone else use offline advertising? I tend to rely on it heavily.
Once upon a time I had business cards made up with no info on them except my darling little logo and the domain name. I left one everywhere I spent money. :lol When I had my gift shoppe online, I used to slip my business cards into the last minute gift bags that hang on display in the grocery stores. "Just one!" And when I did my custom shirts, I had the same business card design imprinted on the back side bottom left corner of the t-shirts or the inside bottom upside down. If it was on the back left corner it would be obvious to someone standing behind the wearer in a checkout line at wal-mart. If it was upside down on the bottom front, the person wearing it could easily lift the seam for the reminder if someone asked them where they got it ;-)
ummm...DH has a real knack for being able to call in to talk shows on radio and tv and actually get through, and then slipping a plug in during the course of a perfectly topic appropriate conversation, without it even seeming like he's advertising. Of course he is up to his eyeballs in social issues and has a zillion economic statistics memorized. He plugged his site on CNN a couple months ago, on one of the early morning economic news shows...I thought that was so cool. They rebroadcast the show like three times over the course of the day on cable, that I saw.
He's trying to get an invite as a guest speaker on some different talk shows, too, and then we will try to move to radio or cable ads.
Mail advertising has been a total bust so far, though.
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