Don't forget to link to your blog in your email signature. It's actually very effective, not spammy, and sort of works on auto-pilot when you email people for different reasons.
I've had problems with aol users kicking back my sigged emails though. *&!#! AOL!
But yeah, Google Adwords can either be the best, fast advertising you ever had - or a miserable experience. On alternate days I hate it and like it. Getting it to work takes work.
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