Merchants and affiliate managers are often afraid to clean up their programs. Sounds odd, but it's true. Many times they are getting pressure from upper management to work with big name adware affiliates because all their competitors work with them. Sometimes managers wrongly worry that their numbers will go down if they expire these shady partners.
When I managed Irvs Luggage many moons ago, one of the 1st things I did was clean house. That move did nothing but strengthen the program and increase sales month after month.
Listen as Angel Djambazov the affiliate manager for
Onlineshoes.com (Affiliate Summit Pinnacle Award finalist for Exceptional Merchant) shares his insights about cleaning up your program and the positive affect it can have on ROAS and revenues. Kelly over at AffiliateFairPlay just launched a new podcast called Affiliate Salon and this is the 1st one of the series.
Keeping It Clean: Achieving High ROAS Through Affiliate Channel Integrity
"Angel Djambazov, Onlineshoes.com Affiliate Manager, talks candidly about growing the OLS program after removing adware partners, the impact on the ROAS of the affiliate channel and other marketing channels, educating corporate management and impact on revenue."