Could be lots of things, but mainly you have not had enough clicks to get a good read. You could get 27clicks/1sale then 200clicks/1 sale, then 100/1 then 3clicks for the next sale. That would average out to 1 sale in 83 clicks which is decent. BUT if you got scared and stopped after the 199 clicks before that 2nd sale you'd lose out on any others. Its kinda like gambling.
All sales have ebb and flow they don't come in 1 out of 27 consistantly. Also there could be more competition now, another merchant could be offering lower prices so its hurting your conversion, in extreme cases the merchants tracking could be broken or the merchants site could even be down. Too many options to guess at.
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