Hi Joe, a website is not necessary before signing up - you can put NA in that field.
While our datafeed can be used to add some content to the pages, we don't at this time provide content for websites beyond the datafeed.
As far as "best sellers", we don't have a link or section specifically for that but all our category pages contain items that do quite well. We also have links pointing to flowers by price such as "Flowers Under $40", "Flowers Under $50". I am happy to speak on the phone with any interested affiliates about site content or any other aspect of our program.
Joe, I hope this helps.
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