Very Good Post Stephen
Myspace does represent a huge opportunity. In their terms of use the do require that you do not operate a business from Myspace ... however this does not seem to be a serious rule, or one that is enforced at this point anyway.
I guess the team at Myspace are trying to avoid their network turning into a enormous spam machine ... I have seen so called marketers who keep posting dozens of ads and have not understood the true importance of relationship marketing and a more subtle and sensitive approach.
With regards fake profiles I would say that no one is who they really claim to be online ... most people exaggerate. That said deliberately misleading people in order to rip them off is fraud and therefore illegal.
I know a marketer who runs a successful Myspace that gets plenty of leads and sales who ran a test ...
He replicated his site but created a young female as the personality for the site. That was his only change, he posted the same ads and forum postings. Anyway his results where amazing within weeks the traffic on this new site had trounced his existing site. A true example of Girl Power perhaps.
John Vaux - Mangozoom
