[cdorob]

Hi,

You are absolutely true. In fact, don't miss a very important line in my article: "when you are thinking about doing more sales" - which actually sets the story in the same limits as you did.

Affiliates are not a substitute to good Sales Managers, every company needs to have a strong sales team. But then, there is also a point where hiring new sales is not as cost effective as having affiliates.

We could also talk about percentages of sales done through Affiliates versus Sale Teams and other channels - the numbers are greatly different from one company to another - but I can bet that affiliate sales are just one channel in the greater distribution model for any company.

By the way, very interesting details regarding the costs a merchant has when selling through affiliates. Affiliates think about their commissions as the only cost, but in fact vendors have more costs than just the commission.