Adwords will bring you traffic and google will bill you for it.
When I "jumped in" I found this out very quickly.
I also found out that I wasn't set up to deal with this traffic.
(I was direct linking to clickbank products)
This resulted in most of the benefits of going to the product owner,
e.g: A buyers name on his "buyers list"
And if I was lucky I got commission on the sale.
I got my fingers burnt, but loved the lessons.
I'd recommend first decide what you want to do with the traffic that you will get from a successful campaign.
In doing that take into consideration different keywords will bring different kinds of traffic.
e.g a keyword like: "buy adwords ebook now" will bring different traffic than a keyword like: "make money".
What I mean buy this is the first searcher is sitting there with a loaded credit card the second one is looking for information first.
Get clear on what kind of traffic you are going for and set yourself up for it.
There are plenty of marketers out there in adwords land that could afford to take a loss on the first sale, but capture a buyers name and make it back down the track.
And the way I was set up the cost to compete with them wasn't viable.
But it is a great place to be, definitely good training for writing great copy,
4 lines to compel a person.
Before I started I spent a "fair" bit on adwords ebooks and learnt from them, some more than others.
Then the day comes when "you gotta just jump in."
In saying that I've jumped out for now, to set up some infrastructure.
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