Hi Dave,
Great question! I think most affiliates use it as a GENERAL guide.
Smart affiliates and certainly managers know how easily that number
can be skewed.
So I personally look at EPC sort of like I look at Alexa.
I use Alexa a TON and use it as a general guide to site traffic,
but I know how skewed the data is, so don't depend on it.
My 2 cents.
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Linda Buquet :: Affiliate Program Advertising, Promotion & PR (Publisher Relations)
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