I agree Linda,
Google fills advertising positions on as many keywords as they can (that is the service they provide) trademarked or not.
So a merchant has a choice:
Fill up these positions with your affiliates, give them a break, let them and help them make some money.
This way they "Own" the keyword.
Or let their competiton get listed on their trademarked keyword, which is kinda like drilling holes in the bottem of your own boat.
Each competitor that lists on their keyword is taking traffic from them and another hole that is sinking them and their affiliates, faster.
I know what I will be doing when it comes time for me to worry about it.
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