Hi Edwin,
Sorry I missed your post and question.
"The thing is the search without quotes gives a substantial amount thus competition or is the search with quotes a better guideline to work from?"
Actually you may find allintitle: is something to check too. People can have certain keyword on thier pages but they aren't in anyway trying to optimize for those words therefore aren't really stiff competition. If the KW is in the title they are more serious competition.
Example "Corvette parts" in quotes. Many of these may just be mentions of the phrase and not stiff competition. For example someone writing in a forum they are looking for "Corvette parts" or just got some new "Corvette parts".
Google results
"Corvette parts" with quotes 460,000.
Without quotes 1.8 million
allintitle: "Corvette parts" 19,200
Just something else to think about and research.
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