Suceeding with PPC is more than just sending clicks and traffic. You have to know who your target audience are and what they really want. When you know that you can get the keywords that they will probably use to search on the internet for whatever is it they are looking for.
Something tells me that you are direct linking to the merchant and you should really have your own landing page that you send visitors to with your affiliate link on that page. This will increase the chance of you getting a sale since it will be "speaking" directly to the customer.
To succeed with PPC you have to learn how to market or you will just be throwing money away.
Another thing you should probably try is bum marketing as recommended by others above. When you get the hang of bum marketing, you will start to develop skills that would improve your PPC game ie you will start to understand PPC more.
Don't rush. You can still do this. Take the time to learn what you need to know.
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