Hey Dar'ya
You want to get traffic from as many sources as possible. Run your own inhouse affiliate program, but maintain the PPC and affiliate network campaigns as well. (so long as they continue to be profitable for you)
If you are running your own inhouse program at the same time as the network campaigns, you should not pay your inhouse affiliates more than affiliates are being paid in the network. This is bad form as it potentially makes the networks you are working with look bad. Most likely you will end up losing that account and the ability to work with them in the future.
Instead use the extra money you are saving for regular monthly bonuses and contests just for your inhouse program. Also, at times you will be approached by super affiliates looking for something more than you are offering the general public and super managers with teams of affiliates under them who want an over ride on the traffic their affiliates send to you. By leaving some money on the table you have something to offer them.
Just my "Dos Colones"
Best of luck to you.
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