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Something tells me that you are direct linking to the merchant and you should really have your own landing page that you send visitors to with your affiliate link on that page. This will increase the chance of you getting a sale since it will be "speaking" directly to the customer.
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You should also make sure that your landing page is a great first impression by using professional designs, and well written copy. Also, don't forget to get permission from the merchant prior to using official logos etc!