View Single Post
  #9 (permalink)  
Old 04-20-2007, 11:13 PM
Linda Buquet's Avatar
Linda Buquet Linda Buquet is online now
5 Star President & Community Leader
 
Join Date: Jun 2005
Location: Sun Diego
Posts: 8,883
Default

I really doubt you would be overrun with calls.
I may be wrong but...

Affiliate marketing is not the 80/20 rule it's the 95/5 rule. I bet only about 40% of a company's affiliates fully read every single merchant email. Then out of the 40% only 5% would think about
taking advantage and then out of that 5% - only 5% of those would bother to call and actually take you the affiliate manager up on the offer. So that's 1 out of 1,000 affiliates that would call. Truthfully I think the very max would be 5 out of 1000.

I still think the letter is brilliant and I think affiliates would think "wow here's a company that really cares and stands out from the rest." I just don't think many would ever set up a consult. Again maybe I'm wrong but I don't think so!

Click-Here I really like the idea of segmenting affiliates by asking them their skill level and then messaging with the right type of training info. Nice personalized approach.
__________________
Your Partner in Success,

Linda Buquet :: Affiliate Program Advertising, Promotion & PR (Publisher Relations)

The free forum support we provide is made possible by all the 5 Star programs at the
top of the right sidebar & in the directory below. Please visit & support our merchants.


5 Star Affiliate Blog
:: 5 Star Affiliate Programs Directory

5 Star Affiliate Marketing Blog
Reply With Quote