I really doubt you would be overrun with calls.
I may be wrong but...
Affiliate marketing is not the 80/20 rule it's the 95/5 rule. I bet only about 40% of a company's affiliates fully read every single merchant email. Then out of the 40% only 5% would think about
taking advantage and then out of that 5% - only 5% of those would bother to call and actually take you the affiliate manager up on the offer. So that's 1 out of 1,000 affiliates that would call. Truthfully I think the very max would be 5 out of 1000.
I still think the letter is brilliant and I think affiliates would think "wow here's a company that really cares and stands out from the rest." I just don't think many would ever set up a consult. Again maybe I'm wrong but I don't think so!
Click-Here I really like the idea of segmenting affiliates by asking them their skill level and then messaging with the right type of training info. Nice personalized approach.
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Your Partner in Success,
Linda Buquet :: Affiliate Program Advertising, Promotion & PR (Publisher Relations)
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