First of all, it would be impossible to get "all" affiliates active. Affiliate Marketing is a 90/10 game, or maybe 99/1.
I don't think there are some real working solutions to the affiliate involvement issue - and all Affiliate Marketers suffer from it - including myself.
On the other hand, my previous experience as Affiliate showed me that no matter what the Manager did, I either like it and acted upon it, or completely ignore it (and I ignored it in about 99.9% of cases). Also, I'm still having my affiliate accounts - didn't notice any activity from the Managers to get me back online, so probably even programs that look successful have different degrees of getting affiliates active.
I think the only affiliates that matter are the affiliates that actually sold something at some point. There is no better incentive to keep affiliates active than the taste and smell of money so I'm actually working more on keeping the active ones happy and bring new ones in the system all the time.
And even the happy ones don't answer my e-mails all the time! So there is no real complete solutions to it, just various degrees of doing it.
__________________
Cristian Dorobantescu
Affiliate Network Coordinator / Avangate BV
Start selling software on your site and get paid for it!
http://www.avangate.com/affiliates/
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