Hi FFMG,
Matt is absolutly right! Internet marketing is about trust after all. I would like to share my observation and my reality but it doesn't mean it's like this for everyone but I'm sure I'm not that wrong. Along with Matt's post, I would add the following.
Some people are subscribed to so many newsletters or ezines that they naturally sort the e-mail they receive. Even myself, I have subscrice to ezines solo ad service but in return I had to subscribe to some of their ezines so I receive e-mails everyday. I am sure there are very good product or service offers but because my time is limited on the internet (I still work full time, I work on my business part time for the moment), I read not more than 1or 2 out of 20-30 I receive daily.
If you have a autoresponder that you can "personalize" your e-mail offer and automatically insert your prospect first name in the title/subject, that makes a huge difference. If it's unpersonalized, you have less chance to grab someone's attention. Even for yourself, when you receive an offer with your first name, you are naturally tempted to click on it first, even if I know it probably comes from an autoresponder.
Also, consider that you are probably not the only to send them e-mail marketing / info-product / sales page. Maybe your e-mail content is filtered by some of your prospect's spam filters (I'm not saying you're spaming) or you have invalid/expired e-mail address as well, it happen sometimes. Even myself, one of my autoresponder has a spam check devise before I broadcast my e-mails.
Yes "money is in the list" but along with this advertising method, maybe you should consider to diversify your efforts to promote your product or service.
Good luck!
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