Hey guys,
Thanks for the response. I will read those two articles that Linda just posted. Things improved a little bit after I played around with the page on which user lands after he clicks my ad.
Also, I did some keyword optimization etc etc on my website. It looks fine for most of the words. The quality score of the words range from mostly "Great" to "OK". None of them are bad.
I will read few more tips, and contact Google if needed. Thanks for the help and support.
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Regards,
Ayush P
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