I had just finished reading the 2nd post and got a question of it,
is it not true that the reason for high cost keywords is because they're good keywords with high conversion?
like for ex, let's say "life insurance" can be high bid but can generate leads.
so is it all about the keywords or the bid? or maybe the landing page? where do you recommend to start learn PPC advertising(AdWords,AdCenter..etc)? one that can easy teach one by one, because sometimes an article can be hopeful but when it's come to practical it's different.
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