Here's another blog with some great tips I just found.
Quote:
"One thing I do is take my product topic and narrow it down further and further. I will go for low ranking keywords that cost .10 cents to .30 cents a click.
However, I will enter tons of keywords. I may have 1,000 keywords on Google Adwords that are not expensive keywords. However, if only 3 people click on each keyword per week, that is 3,000 clicks and at 10 to 30 cents per click.
Out of 3,000 clicks I will hope for at least a 2% conversion ratio. If my product sells for $27, that is $1620 per week."
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Read the rest: Niche Marketing: Pay Per Click
Source: Niche Marketing & Online Money Making Secrets: