I've read numerous articles/books that suggest creating a landing/squeeze page that collects an e-mail address is a great way to boost your conversions.
If you think about it, a lot of people don't buy on the first exposure which is why a lot of PPC-ers create a landing page offering a freebie in exchange for an e-mail address so they can continue marketing the product. That way you have a greater chance of getting more for your money. If the person doesn't buy at least you have an e-mail address to market to.
The trick is coming up with the right free offer and great follow-up copy to convert the customer.
Haven't done much PPC myself but would really like to get into it more.
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