Hi gmlb,
Welcome to our world. Yes you can mention them if they are 5 Star programs I can help point you in the right direction, answer questions or whatever you need.
"do I need to weed through the Top 50 Affiliate Directory"
Well it's not too hard to get through and all the programs have descriptions so its the best place to look. Some of the programs in the directory may not be here because the outsourced management companies and network I represent each have a ton of programs under their management that arent my direct clients, but they are client's OF my clients. (Complicated). Anyway they are all listed on the directory.
Yep Jope Bucks is an excellent one for your niche. Good catch Larwee! Another good one for your niche may be Gaiam, managed by AMWSO. They have lots of fitness products including TaiChi and stuff men would like.
Gaiam lifestyle, healthcare and personal development Affiliate Program
Also if you aren't just into mens health issues on your site, AMWSO also has
KegWorks and
Deluxe Grills and
DriveWerks.
I'm sure some of the PartnerCentric and ShareResults programs may be a good fit too.
Affiliate managers at all my client companies are very helpful too so after you join ask for help if you need it.