If you want to do PPC to test your market or conversion rates, be ready to spend money. A lot of marketers think PPC is really as easy as 123, that you can just set it up and leave for 2 months. That's not true at all. Lots of tweakings and split testings needs to be done. But do not give up so fast yet. Learning is the key. One thing also is to make sure that you study the affiliate links where you send your visitors to. This is very important, as this is really the key to a positive conversion. Keep on experimenting and you will hit a jackpot one day. When you hit that jackpot on PPC, next stop would be to build a site for SEO. Now you are running and mastering both PPC and SEO at the same time.
Best of luck.
Bernz
|