I would agree with yanbiz on both the article marketing and the blogging aspects which will definitely build your presence in the search engines far more quickly than more traditional methods of SEO, which, with all the ongoing algorithm changes at the major engines, makes it almost impossible to find the formula that will bring you top rankings - it is a very inexact science and the boundaries change like the weather.
If you resort to "black hat" tactics, like cloaking and doorway pages, you run the risk of upsetting not only the search engines, but other webmasters too. If either get a sniff at what you're up to they will get your domain banned quick sharp. (in simple terms, software is used to create thousands of pages that search engine spiders love, pages that will never be seen by human eyes, loaded with the desired search phrases, which all direct to another completely different page - i.e the real page for real visitors). I've never tried it, despite the temptation, because I don't think it's worth the risk, but some people claim to have generated huge amounts of traffic and profits using these techniques. Then again, the web is full of grandiose claims!
With article marketing it is very important to submit good quality articles that people will not only want to read, but will want to publish on their sites and blogs - the viral effect can be very impressive and it's definitely worth the effort. There is no point in plagiarizing other people's work, or sending out badly written articles with no decent content. This will probably see your efforts refused publication in many directories. Write naturally but bear in mind the keywords you are writing around - you might be surprised how easily you can ahieve a top ten ranking in Google for example. Despite what you might hear, that still doesn't guarantee a flood of cash waving buyers beating a path to your door!
I already get more traffic to my latest site via my latest blog and I've only been running them for a few weeks - even free blogs can soon achieve page rankings of 4 or 5, after just a few months of regular posting of original content. If you have a well ranked blog, you might be pleasantly surprised by how much your real estate is worth to advertisers, and blogging for profit becomes another real possibility - presto, another revenue stream added to your portfolio.
If you don't have a huge budget, I'd recommend that anyone start working on those two aspects as a starting point - along with participation in relevant forums of course.
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