Affiliate Programs Vs Google Adsense - always a hot topic. Everyone has a different answer and can get varying results depending on the site, type of products and skill sets of the webmaster. Adsense can be the safest, easiest way to go, but if you want to make more money, smart affiliate marketing can pay much better. Take into consideration average order size and conversion rates with affiliate programs. Sometimes you need to do some split tests. But with some affiliate programs that have good conversion rates, you can make a ton more than you could make on Adsense. Drastic is writing some well thought out articles over at WMW about affiliate programs vs. contextual advertising like Adsense. He just published Part 1. Drastic says:
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"Enter the current wave of AdSense and contextual advertising. Back to the days of slapping up some code and earning double digit cpm, no problem. And many people are happy... Meanwhile, the real affiliate marketers are still methodically and quietly cranking out new sites and promotions daily. If you listen, you can even hear their keystrokes late into the night... So today, to take the easy road and slap up some code, call it a day, and watch the stats - AdSense is probably your best bet. If you're ready to make more, and don't mind spending the time to do it (yes it may require w*rk), affiliate programs can produce much more, in many cases."
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It's a great read and a good discussion is starting to brew. Can't wait to read part 2!
So what do you guys think?