The rumor is flying all over the place that Google is going to buy FeedBurner.
FeedBurner recently was awarded first place in the Feed Management section of the SEOmoz Web 2.0 Awards.
Buying FeedBurner would allow Google to serve their ads in the RSS stream. Many people read blogs using RSS readers and never visit the original blog.
The purchase price being mentioned is one hundred million dollars.
Currently FeedBurner is hosting more than 410,000 RSS feeds. FeedBurner is a newsfeed management provider that provides custom RSS feeds and management tools to bloggers and other online content publishers.
There aren't a lot of details yet, but the articles below contain some additional information.
FeedBurner Deal Could Be Good For Google | WebProNews
Rumor Mill: Google To Acquire FeedBurner | WebProNews
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