I readthe article... and strongly agree... I find that many merchants have no idea how well they stack up against there compedition when it comes to conversion of visitors to sales and PPC via adwords and yahoo are the fastest way to find out...
One thing to remember, adwords and yahoo visitors are a different demographic meaning they convert at different ratios... and if you throw in MSN you have three different demographics to sort through... all converting at different ratios...
I find adwords, while the most expensive PPC clicks are the fastest way to see how one stacks up... if you cant make it with adwords it's time to go back the the drawing board and rethink your plan...
this is based on my experience of over 1,000,000 clicks on many different programs... thus far i have found only a few programs that work for me with PPC..
JOe
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that's my2cents, 'cuz I'm a legend in my own mind.... :eek:
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