Oh yes, it's so important to have good knowledge of what you're promoting and the passion to convince people why they should want/need/desire the product.
I once tried adding a singles/personals affiliate to my site and here I, personally, am terrified of meeting strangers over the net. I never made a cent promo'ing it and later realized in a sense, I was being a hyprocrit trying to earn off something I would never use. Left a bad feeling in my gut as well as a lesson learned!
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