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Without overlaping the previous posts, you you set your daily PPC budget to few dollars a day, depending how much you are "ready" to loose at the beginning.
I would suggest you to build a long term strategy without to cost your shirt.
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Exactly...you can start low, test-run, trial and error, practice patience...once you see a product is starting to convert, you're making some $ and can up your budget a bit -- slowly you can build your empire!
I'm still in the learning stages of PPC, but slowly am getting a better handle on it and have on product that has now converted more sales in this month than all my others combined, so I know the PPC is making a huge difference. Based on that, I upped my budget a bit and will continue this way until I can work up to some of those more costly (but higher paying commission) PPC ads -- the larger picture is becoming more and more clear by the day -- and I'm becoming more and more excited about it!
Never, ever quit!!!