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Old 06-01-2007, 09:35 PM
Linda Buquet's Avatar
Linda Buquet Linda Buquet is offline
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Join Date: Jun 2005
Location: Sun Diego
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"A customer needs to look at a product 7 times before making the purchase"

That's an old adage that goes way back to the world of direct marketing
pre-Internet even. It takes 7 impressions, letters, ads, product exposures, whatever.

SO given that yes getting prospect's email addresses and doing follow up makes sense.

The whole idea of squeeze pages, how they look and what they stand for
leaves a bad taste in my mouth too though. It's part of the whole crappy ebook, huru guru, one page hypey sales letter type of selling that I hate.

If you want to collect email addresses for follow up, then I would look at how some of the big successful ecommerce retailers do it. They sure don't say:

Wait, before you buy that new computer - stop, give me your email so you can get my super duper free report. Then once they get your email they don't spam you to death like the IMers do.

Well I guess if you are selling hypey ebook stuff squeeze pages may work because thats what people are used to. But if you are selling "real" products don't go that route. Follow what successful etailers do.
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