Oh also after you do your research and find what others pay, come up with a tiered structure.
So lets say top commissions in your space are 30 and you could comfortably pay 25 - but could afford to pay 40 on the high end. Instead of launching with a flat 25 which may sound low compared to competitors. Offer 25 base, 30 for affiliates with over $2,000 sales a month or XX number of units a month and 40 for affiliates that do over 5,000. (just making these numbers up you need to decide what they based on your product and margins and competition.)
That way you can say you offer 25 - 40% commission but you only pay out the higher commissions to affiliates that do volume.
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Linda Buquet :: Affiliate Program Advertising, Promotion & PR (Publisher Relations)
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