Well not certain how most merchants view that. But one thing to keep in mind is that if you spent 30% on Internet advertising you are not guaranteed any sales and dont know in advance what your ROI will be. With affiliate marketing you don't pay unless you make sales.
Not sure if that helps. Hopefully some merchants will weigh in on how they equate affiliate commissions to overall marketing budget.
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Linda Buquet :: Affiliate Program Advertising, Promotion & PR (Publisher Relations)
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