Anyone that know me knows how much I hate those long hypey ebook sales pages.
Today's 5 Star blog had a good article.
Short copy or long copy? Which converts better? That is the question.
The best answers come from the conversion experts from
FutureNow over at their
GrokDotCom blog.
Bryan Eisenberg writes about
Gr8t Web 2.0 Copy.
"For years, my stock answer about copy length has been that it's not about length but relevance. I'd explain that it's the lady's skirt principle: copy needs to be long enough to cover the essentials and short enough to be interesting.
AdWords, Twitter (microblogging), social media, text messaging, and the continual assault of data on our senses is raising the bar. My brother Jeffrey observes, "The skirt just seems to be getting shorter and shorter."
Before you label me a short copy advocate, let me say that if it were as easy as just writing short copy, then all the Web's short copy (including all those short AdWords/AdSense ads) would convert like a winning slot machine. More..."
Go read the rest, then come talk about it.
Do you like long skirts or short skirts, errr... I mean web copy???