Long copy vs. short skirt.... copy.
I think it depends of the level of commitment involved by the purchase. If you sell fast moving goods, short copy might convert better than long one. But let's say you sell a training program which lasts one year and costs me a quarter of my yearly income, then I want to know lots of details before joining. So here long copy may convert better. Anyway, marketers can test different copy versions, see which ones convert better and stick to them.
__________________
Simonne
Do you know how to use an autoresponder service? Take a free test drive and see it for yourself.
|