Hey Brittany,
Welcome to 5 Star. We're excited to have you here with us too!
Lead gen can be VERY lucrative. Most are also pretty competitive.
But the conversions are typically much higher due to the fact that it's usually
a free quote form you get paid for so the consumer does not have to spend any money.
ALSO you don't need to worry as much about tracking cookies as most lead forms get filled out right then as opposed to a computer buyer (for instance) that may shop and compare for weeks and buy after your cookie burns out or is deleted.
We have some really great pay per lead programs you should check out.
See Clickspeed (auto loans and debt consolidation pays up to 25)
and NetQuote (insurance leads) in my right sidebar.
Also ShareResults another 5 Star client and a great affiliate network has eLearners and really good edu pay per lead program. They have over 8,000 colleges and pay $20.
eLearners Affiliate Program
Hope this helps and let us know if you have questions about any 5 Star programs.