Well, here are the final numbers. Getsmart is ending their affiliate program. Go figure.
Here's the math:
Adwords Cost: $547.95
Adsense Income: $40.29
Affiliate Income: $1145.00
Net Income: $637.34
ROI: 637.34/547.95 =
116%
So I've ended the getsmart campaign and going to switch to lendingtree. However, I don't know how it's going to convert and I will have to adjust my ad copy, landing page, etc.. to adjust to the new affiliate.
Also, lending are the parent company of getsmart, and when you apply for a loan with lending tree, they popup a window that offers a getsmart loan. That really sucks for me and will also probably hurt conversions.
But, I am now armed with a ton of data about keywords, which adcopy had a higher ctr and lower cpc, and the kind of traffic to expect in this niche. I should be able to create another profitable campaign.
Either way, I made a few bucks and I think we've learned a few things along the way.
