I think they both have their place and specific uses.
A lead generation page needs to get to the point and grab the lead, then let human interaction close the sale. This is short copy.
If you look at the long copy format it is set up with several closes throughout the copy. There are always several places down the pitch to go ahead and purchase (sometimes called a trial close). And sometime the visitor needs more information before he/she will make a buying decision.
They both have their place and when used properly they are verry effective.
|