I have always relied on targeted traffic and the right keywords and the conversion rates have always been better than what is stated as average.
Here is an example of my targeting . I would find 50 phrases to target that is lower competetion like "sony p32 digital camera web store" There are only about 30 searches a day for that phrase but the conversion rate for the above phrase will be much higher than "sony digital camera" because it tells me that they might be looking for information. This means they are in the first 1 to 5 views of the product.
The one i would target is someone who has already done their research, knows what they want, and are looking for a store to BUY from! this keyword phrase "sony p32 digital camera web store" gives me this information and i would bet if your price is in the range you will convert in excess of 10%.
It has never failed me as of yet!
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