[Linda Buquet]

Also wanted to mention I really like the test tip #3 puts you through.
Write down WHY you like the things you picked.

If you have a hard time coming up with reasons why you like a topic,
imagine how hard it's going to be to get up the enthusiasm to build a site,
write articles and try to drive traffic to it.

I recently re-read an older article from Ros Gardner about how she once built a financial lead gen site for loans and insurance - she was in this niche purely for the money, not due to any personal interest. She talked about how boring it was for her and how it took so much effort for her to work on the site because it was not a topic she was interested in - so it was just plain WORK!