For me I just place the banners where I think they would look good. So the selection of ad formats will depend on my sites design and I will never know this until I have designed it. Some for some pages I will use skyscraper ads and then for others I may use square or leaderboards. It depends on how each page is designed. I prefer to not work with the ads around my content rather than work my content around the ads, if you get what I mean.
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