Humor sites are very tough to monetize in addition to being competitive.
One thing to do if the niche you choose is too competitive - drill down to find a more focused sub-niche. But you also need to do research to see if there is a way to monetize the niche - a product that demographic would be interested in buying.
You can try to find something you can rank high on Google for. But additionally if you can find a niche other people are passionate about you can focus on some social marketing.
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