[Linda Buquet]

Hi Melissa,

I think which is best probably depends somewhat on your niche.

I use both for driving traffic here to 5 Star. My problem is that since I'm not selling anything I can't track conversions. I also can't tell how many affiliates join the forum or any of my clients affiliate programs due to PPC so for me it's a little like working in the dark, hard to judge effectiveness of any of my marketing campaigns.

I can only see how much traffic I get, not how well it converts. Which for me is fine, since it's purely an ad spend and branding. As long as I use highly targeted keywords it works for me.

I prefer Google though and I don't trust some of the traffic I get through Yahoo partners. I turned content network off but still am getting traffic from some sites that I don't really want to advertise on.

Have you tried MSN? I've heard their traffic converts best of all, there just isnt as much volume. I advertise there too.

I HAD been pretty willly nilly about my PPC campaigns. Added some words to one, deleted some from another, they were each different.

Just recently I cleaned up and added to a master KW list and put the same list to all 3. So now when I compare stats in a couple weeks I'll be able to compare and judge traffic, CTR and CPC easier, but alas still won't know conversion numbers.